What is alternative distribution system?
Alternative Distribution System, short ADS is a term used to describe the distribution via 3rd party websites. This includes online travel agencies (OTA), travel portals, travel search engines / directories, online hotel consolidators, airline websites with online reservation options.
What is alternate channel in marketing?
Alternate channels of distribution are a ‘nursery’ giving your young brand the space it needs to catch the consumer’s eye. Where it all began. At the Bazaar: While commerce began as a system of bartering before moving to a market place, transactions have historically always happened in ‘bazaars’.
What are the major channel alternatives?
Three strategies are available….Identifying Major Channel Alternatives
- Company Sales force:- Expend the company’s direct sales force.
- Manufacture’s Agency:- Hire agencies in different regions sell the equipment.
- Industrial Distributors:- Find distributors in the different regions who will buy and carry device.
What is the main form of indirect channel?
Indirect Channel: When a manufacturer employs one or more intermediaries to sell and distribute their product to the customers it is called as indirect selling. In this, goods move from the point of production to the point of consumption through a distribution network.
What are the alternative channels available for marketing give some examples?
Following are alternative channels available for agricultural marketing.
- Cooperative credit societies.
- Reserve Bank of India.
- Commercial Banks.
- Regional Rural Banks.
- National Bank for Agricultural and Rural Development.
- Self–Help Groups (SHGs).
How do you evaluate alternative channels?
There are four considerations for channel alternatives: number of levels, intensity at the various levels, types of intermediaries at each level, and application of selection criteria to channel alternatives. In addition, it is important to decide who will be in charge of the selected channels.
What are alternate channels in FMCG?
Alternative Sales Channels For FMCG
- Key Accounts. For many distributors, this would be the bigger setups like hypermarkets.
- Modern Trade. This is the channel where retail franchises like 7-Eleven, 99, KK Mart, and MyNews.com are the sales tip for FMCG.
- Online Market Places.
- Negotiation Training For Distributors.
What are indirect channels?
A channel whereby goods and services are sold indirectly from producer through independent middlemen to final users.
What is an example of an indirect channel?
If you go to a Nike store or the Nike website to purchase a pair of their shoes you would be using a direct sales channel. Buying them through websites like Zappos and Amazon, or purchasing them at any other sporting goods stores is an example of an indirect sales channel.
What are the alternative channels available for agricultural marketing class 12?
Which of the following is an alternative channels of agricultural marketing?
An alternate way for agriculture marketing that has emerged are channels where farmers can directly sell their produce to consumers. These channels are Apni Mandi (Punjab, Haryana and Rajasthan), Hadaspar Mandi (Pune),Rythu Bazars (vegetable and fruit markets in Andhra Pradesh) and Uzhavar Sandies (Tamil Nadu).
What are the factors affecting choice of distribution channels?
5 Important Factors Affecting the Choice of Channels of Distribution by the Manufacturer
- Unit Value of the Product:
- Standardised or Customised Product:
- Perishability:
- Technical Nature:
- Number of Buyers:
- Types of Buyers:
- Buying Habits:
- Buying Quantity:
What is a distribution channel?
A distribution channel is the set of steps it takes for a product to get in the hands of the key customer or consumer. Distribution channels can be direct or indirect.
What is the 4th channel in distribution?
The fourth channel, from the producer-wholesaler-retailer to the consumer, is the longest route in the distribution link but is very popular. It is used for the marketing of a variety of consumer goods of daily use, particularly where the demand is elastic and a large number of similar products are available.
Which channels are suitable for wider distribution of various industrial products?
This channel is suitable for wider distribution of various industrial products. v. Four Level Channel – (Producer-Distributor-Agent-Wholesaler-Retailer-Customer):
Which is the best channel of distribution for selling a product?
Selling through Direct Channels: This is the oldest, shorter and the simple channel of distribution. The producer sells the product directly without involvement of any middle man. The sale can be made door to door through salesman, retail stores and direct mail. Advantage of Selling through Direct Channels: i. It is simple and fast ii.